New Product Manager, SEO

Upwork is seeking an SEO Product Manager to join our expanding SEO team where you will implement traditional SEO best practices and shape our strategy in response to the emergence of AI-powered search experiences, collaborating across functions to drive discoverability in this new era of search. You will manage SEO projects, emphasizing both traditional optimization and visibility strategies. You will also examine how generative search models and AIOs impact Upwork's rankings and traffic, and suggest necessary adaptations. Other responsibilities include design and implement SEO and CRO experiments, including split tests and pre/post tests, to assess the effects of changes in content, layout, and technical elements on traffic, engagement, and conversion performance. Ongoing tracking of search results, including ranking changes, page performance, and competitor mix.