Data Analyst – Business & Marketing Analytics

Develop and maintain forecasting models for both sales and account management, supporting quarterly and yearly business planning. Deliver actionable insights through campaign analytics, identifying trends and providing strategic consultancy to different internal teams. Create and automate recurring reports (e.g., performance KPIs, inventory analysis) to streamline processes and increase efficiency. Collaborate with the Traffic Team to analyze data and ensure optimal campaign delivery. Partner with Marketing to identify trends and translate them into compelling storytelling opportunities. Use data visualization tools to transform complex datasets into clear, actionable insights for various stakeholders. Support deal potential analyses for our sales team, helping identify and prioritize opportunities.