Copywriter

This role sits on Crux’s Growth Team and reports to Holly Bowers, Content Marketing Strategist. Crux’s content and market intelligence are central to all areas of the business. Crux’s founding Copywriter will play a crucial role in accelerating our content program, further establishing Crux as the dominant thought leader in clean energy finance while accelerating top-of-funnel sales pipeline growth. The Copywriter's roles and responsibilities: - Execute content strategies that boost SEO performance and drive desired actions across sales and partnerships channels. - Create compelling content — including case studies, blog posts, social media posts, one-pagers, infographics, and videos — that simplifies complex topics related to clean energy finance, tax credits , tax equity, debt, regulatory changes, etc. - Own Crux’s social media strategy, including platform selection, social calendar, and posts, to build Crux’s reach as a thought leader in clean energy financing. - Help shape a long-term content calendar aligned with marketing goals while managing shifting priorities effectively. - Collaborate with design teams to produce videos, infographics, and other multimedia assets for distribution across channels. - Analyze data from multiple sources to inform content strategies and build narratives that resonate with target audiences. - Lead the organic strategy and execution for Crux’s social media channels. - Ensure consistency with key messaging and brand guidelines across all content types, maintaining Crux’s high level of content quality.