Lead Adobe Target Specialist

Drive experimentation and digital performance optimization across Solvd's digital platforms. This role will serve as a strategic partner to product teams, providing expert guidance on test design, data analysis, and program valuation. The ideal candidate will bring a strong analytical mindset, deep technical expertise, and a passion for uncovering insights that drive business impact. The primary responsibilities of this job include, but are not limited to: Lead digital test analysis, including both foundational and deep-dive evaluations. Advise product teams on experiment design and act as a thought partner in test strategy. Identify and size new opportunities for digital optimization and growth. Manage and report on program valuation metrics to assess impact and ROI. Automate reporting and analysis processes to improve efficiency and scalability. Provide decision support through data-driven insights and recommendations. Collaborate cross-functionally with product, engineering, and analytics teams. Conduct ad hoc analysis for digital platforms such as pre/post incrementality, user behavior changes, and optimization opportunity research.