Drive SEO content production for the US market in English and own the delivery of organic growth, identifying content and scalable opportunities that resonate with US customers. Generate increasing online signups and leads to acquire new customers for Aspire. Utilize market, competitor, and keyword research to build a prioritised content plan. Work with internal and outsourced resources to publish content at scale and use tools like Ahrefs for research and opportunity forecasting. Develop Aspire's expertise to deeply understand our product and target audience and measure and report content performance to iterate and optimise results. Adhere to internal guidelines and processes to ensure we remain compliant and share market insights with the rest of the marketing team to inform broader campaigns.