Product Marketing Director – Equipment, Robotics & Digital Solutions (Europe)

ESAB

Remote regions

Europe

Benefits

Job Description

Lead ESAB’s Equipment, Robotics & Digital Solutions strategy across Europe. This role will drive product marketing excellence, support commercial growth, and oversee our European Aftermarket organization.

Key responsibilities:

Strategic & Commercial Leadership Develop and execute European strategies for equipment, robotics, and digital solutions. Lead go-to-market plans and product launches. Drive competitive positioning, portfolio growth, and commercial performance. Provide sales teams with tools, training, and insights to accelerate growth.

Aftermarket & Service Management Lead the European Aftermarket organization (incl. ARC network). Improve customer satisfaction through service quality, spare parts efficiency, and technical support. Standardize service protocols and enhance first-time fix rates.

Cross-Functional Collaboration Work closely with Global Product Teams, R&D, Quality, Supply Chain, and Marcom. Manage escalations and support customer-facing initiatives, trade shows, and distributor events.

Team Leadership Lead Product Marketing Managers, Robotic Business Development, Sales Support, and Aftersales Managers. Build a collaborative, high-performance, customer-focused culture.

About ESAB

Founded in 1904, ESAB has shaped welding and fabrication for more than a century and delivers leading solutions in welding, cutting, automation, robotics, and gas control.

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