Student Customer Marketing Manager

Focus on marketing initiatives to engage elementary school students by guiding the strategy and execution of these initiatives within the product and across digital touchpoints. Responsibilities include owning the student-facing marketing calendar, coordinating go-to-market (GTM) plans for new features, events, and content with game/product teams, and driving mobile app growth through live ops, in-game promotions, app store optimization, and community marketing. Additional responsibilities include Student Engagement Strategy, Game GTM Coordination, Live Ops Marketing, App Store Marketing & Optimization (ASO), Microsite Management and Community Marketing. The role requires creative collaboration with designers, writers, and video editors for visually engaging, on-brand, and easy-to-understand content for young players.