Content Marketing Manager

Content & Social Media Management:

• Define and refine content strategy aligning messaging, format, and distribution.
• Develop and maintain a content calendar aligned with product updates and company initiatives.
• Ensure content is accurate, engaging, and aligned with brand voice.

Email, Lifecycle & Articles:

• Write and edit compelling copy for email campaigns and website articles.
• Partner with the Head of Growth to test and improve campaign performance.

Online Community Management:

• Use social listening to identify emerging physician trends.
• Manage and respond to DocUpdate social comments.
• Track industry competition and report on social strategies.

Reporting & Collaboration:

• Support weekly and monthly marketing performance reporting.
• Collaborate cross-functionally with Product, Growth, Data, and Operations teams.
• Use data and insights to refine content strategy.