Senior Manager – Performance Marketing (U.S. Market, India – Remote)

This role involves collaborating with marketing teammates across paid ads, content, copy, and design to launch and optimize campaigns on Facebook and Instagram. You will guide campaign strategy, manage budgets effectively, and maximize ROI. Track and analyze performance metrics like CTR, CPC, CPM, ROAS, and CPA, and act on insights. This includes running structured A/B tests on creatives, copy, audiences, and landing pages. Stay current with platform updates, new ad formats, and targeting features. For more experienced candidates, help shape scaling strategy and support peer development.