Translate the science and soul of Edacious into positioning, messaging, and content that drives results. Craft narrative arcs and content systems that move between dashboards, data, product features, and purpose, in a way that resonates with diverse audiences: from food brands and farmers to policymakers and scientists. You'll collaborate across product, science, commercial, and leadership teams, and youโll get pulled into a lot of conversations early.
Own and execute content calendar, prioritizing pieces that drive clear business KPIs (think lead generation, conversion, and partner activation). Write and produce case studies, white papers, blog posts, and campaign assets. Establish a test-and-learn culture around content performance through metrics and A/B testing.