Programmatic Media Manager, Healthcare

Responsibilities:

• Manage paid media accounts to meet pacing and KPI requirements based on set goals.
• Work with Account Managers and Media Supervisor to identify client goals and efficiency requirements.
• Generate reports, write insights, and communicate with clients for designated accounts.

Requirements:

• 2-5+ years of Paid Media experience managing accounts with budgets $200K-$1MM per month.
• Extensive experience with programmatic ad platforms (DSPs like Viant, StackAdapt, The Trade Desk, DV360).
• Ability to write ad copy, guide creative strategy, and establish testing cadences.

Key Performance Indicators:

• Manage workload indicated by $30K revenue per employee.
• 90% client retention, evaluated biannually.
• Pace within 98% of budget goal and reach conversion goals within 95% of target.