Lifecycle Marketing Assistant

Support the end-to-end execution of lifecycle and promotional campaigns across email and SMS (Iterable). Build, QA, and schedule automated journeys and one-off sends based on strategy briefs. Partner with retention, analytics, and creative teams to ensure campaigns launch on time. Manage tagging, segmentation, and naming conventions for accurate campaign organization and reporting. Contribute to A/B testing efforts, including setup, test logic, execution, and reporting. Assist in mapping and improving customer and prospect journeys, from first touch to reactivation. Help build and maintain ClickUp tasks and outlines for lifecycle campaigns. Support recurring platform tasks. Winona provides equal employment opportunities to all qualified individuals.