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Social Media:
- Own day-to-day content strategy and creation for LinkedIn and YouTube.
- Create platform-native content, including short-form video, visuals, and storytelling posts.
- Develop a recognizable and consistent brand presence across social channels.
Webinars & Video Content:
- Plan and execute webinars in partnership with the Director of Marketing and campaign stakeholders.
- Own promotional content and campaigns to drive attendance and engagement for live webinars.
- Create engaging, agile, and high-impact video content across channels.
Brand Expression & Storytelling:
- Help define how the Blackthorn brand shows up through content and media across owned channels.
- Translate company strategy, product value, and customer insight into clear, compelling narratives.
- Apply and evolve brand voice and tone through real-world content.
Blackthorn
Blackthorn offers four native apps on the Salesforce AppExchange for managing Events, collecting Payments, sending Messages, and protecting Data. They are a growing, distributed team with teammates in countries across the world, and customers spanning from 1-person companies to Fortune 500s.