Social Media Content Specialist

AllTrails

Remote regions

US

Salary range

$100,000–$120,000/year

Benefits

Unlimited PTO

Job Description

What You'll Be Doing:

  • Concepting, creating, and editing platform-native social content, with a primary focus on Instagram and TikTok
  • Developing and executing the social content calendar, ensuring timely, on-brand, and culturally relevant publishing
  • Spotting, adapting, and experimenting with trends, formats, and cultural moments

What Success Looks Like:

  • Conversation-worthy content that sparks engagement and inspires people to join in
  • Strong, competitive engagement rates across formats and platforms
  • Fast, responsive execution that keeps AllTrails relevant and timely

Our Commitment to You:

  • Competitive and equitable compensation, including ownership through equity and performance-based bonuses.
  • Comprehensive health, dental, and vision coverage to support your physical and mental well-being.
  • Exclusive discounts on our subscriptions and merchandise for you and your friends & family.

About AllTrails

AllTrails is the world’s most popular and trusted platform for outdoor exploration, connecting people to the outdoors, helping them discover new places, and elevating their experiences on the trail. With a global community of millions of trailgoers, they foster an inclusive workplace that values diversity.

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