Sr. Consumer Marketing Content Strategist

Lead and implement the content strategy for consumer marketing. This individual contributor role combines strategy and execution, creating messaging frameworks, content plans, and journeys that boost engagement and deliver measurable marketing content results. The ideal candidate will drive innovation, establish foundational content, and collaborate with cross-functional teams to develop content strategies that increase member engagement. This is a great opportunity to build a content strategy function and contribute to impactful marketing efforts. You will develop a strategic, content vision aligned with Consumer Marketing's OKRs, using data-driven insights to optimize marketing initiatives and measure results. You will lead the creation of content strategies, including journey mapping, persona-based messaging, and content planning for scalable growth across channels.