Vice President, Brand Strategy

CoralTree

Remote regions

US

Salary range

$175,000–$190,000/yr

Benefits

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About the Role:

  • Provide leadership for brand foundation across a portfolio of properties.
  • Translate owner vision into clear, actionable brand direction.

Responsibilities:

  • Own brand strategy, agency relationships, and pre-opening budgets.
  • Ensure brand consistency across guest touchpoints and teams.

Qualifications:

  • 10+ years in brand or creative leadership, ideally in hospitality.
  • Strong project management, communication, and analytical skills.

Benefits:

  • Comprehensive medical, dental, vision, and 401(k) match.
  • PTO, flexible spending, and team member room discounts.

CoralTree

CoralTree is a hospitality company that creates distinctive, place-rooted brands for resort, urban, and residential properties. The team values leadership through trust, cultural stewardship, and collaboration.

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