Accountabilities:
- Define the strategic vision and roadmap for the Customer Data Platform to support marketing and business objectives.
- Develop and maintain the CDP adoption framework, ensuring alignment with enterprise data governance and privacy standards.
- Lead the segmentation and audience strategy to enable precise targeting and measurement across channels.
Requirements:
- 10+ years’ experience in data strategy, marketing technology, or digital transformation roles.
- Proven success in leading customer data unification projects.
- Strong understanding of data architecture and audience activation across marketing channels.
Benefits:
- Comprehensive medical, vision, dental, and life insurance.
- Health Savings Account (HSA) and Flexible Spending Account (FSA).
- 401(k) and Employee Stock Purchase Plan (ESPP).
Jobgether
Jobgether utilizes AI-powered matching to ensure applications are reviewed quickly and fairly. Their system identifies top-fitting candidates and shares the shortlist with the hiring company.