Key Responsibilities:
- Develop and implement comprehensive PR strategies to build brand awareness.
- Oversee management of PR agencies and collaborate on event planning and execution.
- Cultivate relationships with media contacts and influencers to secure strategic coverage.
Brand Leadership:
- Partner with senior leadership to define and communicate brand positioning.
- Develop consistent brand messaging across all consumer touchpoints.
- Create engaging PR materials and content to support retail and PR initiatives.
Operational Management:
- Develop and manage budgets for retail marketing and PR, ensuring optimal resource allocation.
- Monitor campaign performance and provide insights for continuous improvement.
- Lead and mentor team members, fostering a culture of creativity and accountability.
Brilliant Earth
Brilliant Earth is a jewelry company focused on creating a more transparent, sustainable, compassionate, and inclusive jewelry industry. As a fast-growing e-commerce jeweler, it fosters a collaborative culture of hard-working team players who celebrate wins and support each other's growth.