Lead Decision Scientist (Web)

About the Role:

• Own the analytical narrative for your area and deliver insights that change roadmaps and resource allocation.
• Act as a strategic partner embedded with DTC, web product, marketing, and finance teams.
• Shape the AI-native organization by building tools and workflows that automate analysis.

What You'll Do:

• Be the strategic thought partner for cross-functional teams, architecting web analytics roadmaps.
• Tell stories that move teams to act, diagnosing full-funnel user experiences from traffic to checkout.
• Establish causality with A/B testing and causal inference, scaling the experimentation program.

You'll Report to:

• The Director, Marketing Analytics and work alongside marketers, product managers, data engineers, and ML engineers.
• Use AI tooling daily to multiply your impact and help define the AI-native analytics stack.
• Build explanations on measurement, understanding users as people with motivations and context.