- Design Full-Funnel Attribution: Maintain a multi-touch attribution model that accounts for the complex P2P journey.
- Lead Server-Side Tracking (SST): Transition to server-side GTM or Segment to bypass ad-blockers and privacy restrictions.
- Manage Event Mapping & Taxonomy: Own the global event dictionary to ensure events fire consistently across iOS, Android, and Web.
LemFi is building the go-to financial app for the Global South, offering a financial ecosystem that helps immigrants stay connected to home, build stability, and create wealth. With over 400 employees spanning 20+ countries, they process over $1B in monthly transactions to 30+ countries.