Reporting to the Chief Marketing Officer, the Product Marketing Manager will drive Vanilla’s narrative, GTM strategy, and customer expansion efforts. The ideal candidate has experience positioning new categories of products to both SMB & Enterprise buyers with a sharp focus on sales enablement. The role includes building a PMM team, leading competitive intelligence programs, and launching new products.

Transforms strategic plans into tangible outcomes, ensuring effective product launches, market penetration, and successful alignment of cross-functional teams for sustained business impact. Requires data-driven decision-making skills and strong communication to develop clear product messaging. Must adapt to changing market conditions and achieve key performance indicators.

The Sr. Manager, Product Marketing will shape the go-to-market strategy for our products and solutions. This role acts as the voice of the customer, helping to define product positioning, competitive differentiation, and market intelligence. You will collaborate closely with Product, Sales, Customer Success, Marketing and the ELT to ensure our products resonate with our target audience and drive revenue growth.