- Identify and implement new martech solutions before they become bottlenecks, shaping both technical and product priorities.
- Work directly with marketing and growth teams to uncover unnamed bottlenecks and decide the best path: build with AI, buy, integrate, or change the workflow.
- Own what you ship end-to-end—from discovery and MVP definition to adoption, reliability, and iteration—while automating operations to scale output without scaling headcount.
Formula is a performance marketing-driven company that builds its marketing stack in-house to drive growth. It is a profitable, 8-year-old company with a focus on direct impact, minimal bureaucracy, and no runway anxiety.