Create targeted, relevant content on multiple platforms (Twitter, LinkedIn, etc) that aligns with Orca’s brand and tone. Develop and implement Orca’s channel marketing strategy: rank channels, plan channel-specific initiatives, identify success metrics, and execute campaigns. Collaborate across organizational functions to market product releases. Establish an analytics-driven growth culture by integrating data insights on performance of posts. Continue to expand Orca’s reach to new and existing DeFi users.