Weβre looking for a Social MediaManager for our X accounts - a social presence operator who understands how to manage, build and scale multiple social media accounts for maximum distribution and reach.Youβll work closely with our hosts, research, content, design, and partnerships teams to make sure our feeds are sharp, timely, and unmissable. Develop and execute a content and engagement strategy, focusing on copy, across multiple accounts within our group.
Job listings
Lead the xStocks social channels at Kraken, owning all things social across our tokenized-assets initiative and related onchain projects. Craft scroll-stopping, platform-native content for X, Telegram, and beyond to maximize impact and reach for xStocks. Spot trends and reactive moments across CT/FinTwit and broader social, then rapidly craft timely, on-brand content. Actively engage with the xStocks audience and translate product and ecosystem news into clear, compelling narratives.
Support community operations across Chinese social platforms such as Xiaohongshu (ε°ηΊ’δΉ¦), Zhihu (η₯δΉ), Weibo, and Bilibili. Research trends in AI tools, developer communities, and Web3 ecosystems in China. Help create localized content tailored for Chinese audiences. Assist in influencer collaborations and community feedback collection. Monitor content performance and report insights weekly.
Build and manage active communities across platforms. Develop and execute engagement campaigns and AMAs to drive user participation. Foster healthy discussions, provide timely updates, and respond to inquiries. Translate complex Web3/crypto concepts into accessible, user-friendly communication. Track and analyze community and social metrics to measure engagement, growth, and sentiment.