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Role Overview:

  • Lead digital strategy and performance across email, affiliate, paid, web, and social channels.
  • Set KPIs, define channel roles, and ensure integrated omni-channel campaigns.

Key Responsibilities:

  • Own email strategy and lifecycle to drive revenue and engagement.
  • Manage affiliate growth, partner recruitment, and performance optimization.
  • Provide direction to digital, performance, and social specialists.

Qualifications:

  • 6-10+ years in digital and performance marketing with deep email/affiliate experience.
  • Strong analytical skills, cross-functional leadership, and agency management.

High Tide Inc.

High Tide Inc. is a leading global cannabis and accessories company with e-commerce and retail brands across North America and Europe. We are the second-largest cannabis retailer globally by store count, with a fast-growing culture.

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