Director of Content Marketing

Design, lead, and continually evolve a world-class content strategy that supports Degreed’s brand visibility, product growth, and business goals. Develop a deep understanding of Degreed’s audience segments and create content strategies tailored to executive decision-makers and learning professionals. Manage and scale Degreed’s editorial calendar—spanning blogs, videos, thought leadership, reports, and social content. Lead, coach, and inspire a high-performing team including a Content Marketing Manager, Senior Multimedia Content Creator, Brand Designer, and external agencies/contractors. Execute and refine a modern SEO and AEO strategy to boost Degreed’s organic reach and authority. Drive content operations and efficiency through the thoughtful application of AI and automation tools. Partner cross-functionally with product marketing, digital, brand, events, and sales teams to align messaging, maximize content value, and support campaigns. Maintain high standards of editorial quality, brand consistency, and creative innovation across all content. Write, produce, and oversee the creation of high-impact assets including research reports, blogs, and multimedia stories. Track performance, analyze trends, and adapt strategies to ensure measurable impact and continuous improvement. Experiment with emerging formats, channels, and technologies to keep Degreed’s content leading-edge.