Director of Programmatic Media

The Director of Programmatic Media is a strategic leadership role responsible for establishing and scaling Vericast's direct programmatic advertising capabilities as part of our evolution into a full-service performance marketing agency for banks and credit unions. This role combines strategic vision with hands-on execution, requiring someone who can evaluate and onboard DSP partners, establish best practices, and build the foundation for a scalable programmatic practice that will become a cornerstone of our agency offering. This position will lead the expansion of our programmatic infrastructure, including platform assessment and implementation, while supporting current campaign execution. The ideal candidate brings deep programmatic expertise from the financial services sector, understands the unique compliance requirements of bank and credit union marketing, and is energized by the opportunity to build new capabilities within an established organization. This is a critical hire supporting our 18-24 month roadmap to manage $100M+ in media under management. Responsibilities include programmatic infrastructure and capability expansion, strategic planning and market intelligence, campaign execution and optimization, cross-functional collaboration and stakeholder management, and vendor & partner management.