Director, Social Media

GitLab

Remote regions

US Canada

Salary range

$139,200–$235,200/yr

Benefits

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Responsibilities:

  • Lead GitLab's global social media strategy, channel plans, and editorial priorities.
  • Own the performance of GitLab's social function and its contribution to business goals.
  • Develop audience-focused campaigns and use data to improve content.

Requirements:

  • 10+ years in social media including 5 years leading global strategy.
  • Depth in YouTube strategy, LinkedIn, and X as primary channels.
  • Experience with paid social, employee advocacy, and measurement frameworks.

About the team:

  • Part of GitLab's Marketing organization, working across teams.
  • Collaborates asynchronously with partners across regions and functions.
  • Balances planned campaigns with timely engagement.

GitLab

GitLab is an intelligent orchestration platform for DevSecOps that enables organizations to increase developer productivity and operational efficiency. With over 50 million users and trust from the Fortune 100, GitLab fosters a high-performance, remote-first culture driven by values and continuous knowledge exchange.

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