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Social Media Strategy & Content Creation:
- Develop monthly social content calendar, planning themes, campaigns, and lead daily execution.
- Produce or direct original short-form video content (Reels, TikToks, property walkthroughs, lifestyle content).
- Manage comments, DMs, and community conversations across major platforms.
Photography & Visual Content Production:
- Own end-to-end photography and video production for all Kasa properties: vendor sourcing, scheduling, shot list development, on-site coordination, and post-production oversight.
- Maintain and evolve Kasa's visual brand standards, ensuring consistency across OTAs, the Kasa website, social channels, and marketing campaigns.
- Lead photo refresh cycles for existing properties on a quality-review cadence.
Performance Tracking & Insights:
- Track and report on social performance metrics; iterate quickly based on what's working.
- Report on KPIs including engagement, reach, video views, saves, follower growth, CTR, and contribution to traffic.
- Use data to propose experiments across formats, storytelling, and timing.
Kasa
Kasa is the leading tech-enabled hotel and apartment hotel brand and manager. They have built a hospitality operating system that fundamentally improves the profitability of hospitality assets while delivering a high quality, digitally forward experience to guests.