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Strategy and Execution:
- Define where we show up and how, aligning with brand priorities and community storytelling.
- Set platform priorities based on audience location and track engagement metrics.
- Build repeatable content series and scalable initiatives for ongoing engagement.
Content Creation:
- Develop personality-driven content designed for shop owners and technicians.
- Lead video-forward content strategy, including Reels, YouTube Shorts, and long-form YouTube.
- Focus on usefulness, relatability, and authenticity over polished B2B content.
Community and Voice:
- Partner with shop owners and industry leaders to spotlight stories and perspectives.
- Leverage and grow community channels, including Facebook Groups and YouTube communities.
- Create and enforce voice, tone, and writing guidelines for consistent messaging.
Tekmetric
Tekmetric is an all-in-one, cloud-based platform helping auto repair shops run smarter, grow faster, and serve customers better. Officially founded in Houston in 2017, Tekmetric has grown from a single shop’s vision to the industry’s leading solution.