Job Description
Lead the evolution of A Place for Mom’s digital experience and web platform. This role is responsible for optimizing our site’s performance and discoverability through SEO excellence, driving engagement through data-informed experimentation, and laying the foundation for a more AI-powered, personalized user experience. You’ll partner closely with Marketing, Brand, SEO, User Research, and Engineering to shape the next generation of our web strategy — one that not only attracts and converts families seeking senior care but also positions A Place for Mom as a trusted, authoritative destination in the category.
You’ll own the roadmap for the website’s core functionality, balancing technical and creative inputs to enhance site health, content structure, and conversion performance. In this setup, stakeholders prioritize the roadmap; Product’s role is to define business needs into technical requirements and ensure delivery, alignment, and measurement across teams. The Product Manager, Web will report to the VP of Product for Senior Living.
About A Place for Mom
A Place for Mom is the leading online resource connecting families searching for senior care with a team of expert advisors providing insight-driven, personalized solutions.