Associate Manager, Performance Marketing, Wirecutter

The Performance Marketing lead will drive Wirecutter's audience and affiliate revenue growth by managing and scaling paid search and paid social programs. Reporting to the Sr. Manager, Marketing, you will lead the execution and optimization of critical channels, ensuring a return on ad spend (ROAS). This role requires a hands-on, analytical, and imaginative person who can translate insights into action and foster cross-functional partnerships. Responsibilities include developing and executing strategies, overseeing campaign lifecycles, conducting data analysis, fostering relationships with various teams, and managing budgets. The role requires 4+ years of experience managing paid programs, and hands-on experience with Google Ads and Meta Ads Manager.