Director of Global Field & Event Marketing

Due to the rapid growth of our marketing team, we are looking for a Director of Global Field & Event Marketing. You'll report into the Senior Director of Global Revenue Marketing and be a key part of the marketing leadership team, managing a global team of marketers driving demand for Immersive Labs products. You will own the development and execution of our field marketing plans, allocate and manage our revenue marketing budget and provide strategic guidance and leadership to our field marketers with the aim of creating net-new sales opportunities, accelerating growth and increasing brand awareness to drive leads for Immersive Labs products and services. Translate company objectives into a comprehensive demand generation strategy with corresponding key performance indicators that grows our overall audience and engages, nurtures, and converts prospects. Partner with Sales, Marketing and Product leadership to create and refine customer segments/personas in order to build campaigns that resonate with the target audience that originate new business as well as accelerate sales cycle. Partner with sales teams on strategy, targeting and field initiatives via day to day engagement with sales representatives and leaders. Responsible for demand generation through marketing activities; including third party programming (e.g. content programs)  field and partner events.