This role involves developing and executing multi-channel marketing campaigns. It includes planning and coordinating conferences, webinars, and internal events. The role also supports HR in planning internal culture-building events and producing promotional materials.
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- Coordinate marketing operations and communication activities, with a focus on events.
- Create content and communications for internal and external marketing programs.
- Track, plan, and coordinate key strategic and operational projects across the broader marketing team.
Serve as the operational backbone of our event portfolio, leading logistics and managing platforms. Build, customize, and manage event websites and registration platforms. Maintain accuracy across Excel trackers and CRMs, ensuring every attendee is accounted for.
- Assist Field Marketing Managers in promoting and generating demand for events.
- Reach out to, engage, and nurture prospects for current and future events.
- Aid in building target lists and reviewing leads and accounts.
- Develop and execute international events to drive business growth through lead generation.
- Coordinate logistics, manage vendors, and handle event registration and communication.
- Use Marketo and Salesforce to monitor event performance and analyze data.
- Develop and execute international events to drive business growth through lead generation.
- Coordinate logistics, manage vendors, and handle event registration and communication.
- Use Marketo and Salesforce to monitor event performance and analyze data.
Assist, engage, and nurture prospects for current and future events. Aid in building target lists and reviewing leads and accounts. Assist Field Marketing Managers in promoting and generating demand for events.
Owns end-to-end planning, organization, and execution of developer-focused events. Manages PlanetScale's presence at developer conferences by coordinating booth logistics, securing speaking slots, and organizing satellite events. Organizes and hosts in-office community events at the PlanetScale office in San Francisco. This role requires significant travel to connect with developers at events worldwide.
The Field Marketing Manager will deeply align with our Enterprise sales organization, focusing on pipeline growth and deal acceleration through sales-focused and event marketing programs. This role involves creating innovative marketing programs, planning regional in-person events, managing logistics, and analyzing data to improve marketing programs and initiatives. This role does not plan or execute industry tradeshows or conferences.
Take the lead on social media strategy and support the execution of high-impact events. Responsibilities include managing HR Acuity’s LinkedIn presence, creating engaging content, and partnering with the events team to plan webinars, tradeshows, leadership dinners, and the annual Employee Relations Roundtable, to help expand the company's category leadership.