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Launch Experience Strategy & Vision:
- Define the web experience strategy and vision for product and platform launches.
- Partner with Digital Strategy and Product Marketing teams to understand launch goals.
- Create innovative frameworks for launch experiences that build anticipation pre-launch.
Launch Web Experience Ownership:
- Own the complete web experience for product launches including pre-launch landing pages.
- Design and implement web experiences that effectively communicate product value.
- Ensure launch experiences are accessible, performant, and optimized for engagement across devices.
Testing, Optimization & Personalization:
- Lead data-informed optimization strategies for launch experiences.
- Design and execute testing programs to optimize registration flows, messaging, and CTAs.
- Implement personalization strategies that deliver relevant launch content and messaging.
ServiceNow
ServiceNow began in San Diego, California in 2004 and they're a global market leader bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®. Their intelligent cloud-based platform seamlessly connects people, systems, and processes. They empower organizations to find smarter, faster, and better ways to work.