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Website Monetization & Merchandising:
- Full accountability for website KPIs, including conversion rates and overall revenue per session.
- Design and execute a promotional roadmap, creating compelling promotional hooks and seasonal offers.
- Identify and source interactive tools to provide value to visitors while gathering intent data.
Strategy, UX & Technical Fluency:
- Take a holistic view of the site to identify areas for modernization and ensure a premium aesthetic.
- Develop an organic growth strategy with a strong focus on AI-driven search.
- Identify creative ways to engage and collect data from visitors who don’t convert on their first visit.
Zensurance
Zensurance is redefining commercial insurance for Canadian businesses, offering a digital-first experience. As a leading InsurTech, they combine advanced technology with deep industry expertise to deliver tailored insurance solutions. They value ownership, collaboration, and innovation in a fast-growing, customer-focused environment.