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Paid & Performance Marketing Leadership:
- Lead Saltbox’s paid acquisition strategy across Google, Meta, and emerging channels.
- Manage media agencies and vendors, optimizing for CAC, LTV, and ROI.
- Build dynamic segmentation strategies using 1P data, lookalikes, and intent signals.
AI-Driven Growth & GTM Innovation:
- Lead Saltbox’s exploration and implementation of AI in growth marketing workflows.
- Use generative AI tools to 10x content production for landing pages, outbound email copy, and ad creative.
- Implement and iterate on AI SDR and outbound tools to unlock scalable prospecting and lead nurturing.
Conversion Rate Optimization & Website Experience:
- Own CRO strategy across our website and landing pages.
- Personalize site experience using geo-data, UTM segmentation, and firmographics.
- Design and run A/B tests across key conversion points.
Saltbox
Saltbox simplifies the hardest parts of running a small online business by offering flexible workspaces that combine modern office settings with warehouse suites. They support the growth of small businesses in industries like Fashion & Apparel, Health & Beauty, and Electronics, making a direct impact on small businesses.