Responsibilities:
- Run continuous full-funnel experiments across paid acquisition, organic growth, conversion optimisation, partner referral loops, and product activation.
- Use data to identify bottlenecks, conversion leaks, and high-leverage intervention points.
- Test and deploy AI-powered approaches to content production, audience targeting, personalisation, and campaign optimisation.
Accelerate AI adoption:
- Build AI-powered workflows that scale team capabilities: content generation, research automation, audience segmentation, creative testing, landing page optimisation.
- Train and enable marketing, sales, and partnerships teams on AI tools and workflows that multiply their individual output.
- Demonstrate measurable efficiency gains from AI usage.
Build automated growth systems:
- Design and ship no-code workflows using Clay, Make, Zapier, HubSpot that automate repetitive work across paid, organic, partner, and product-led growth.
- Build lead routing, enrichment, scoring, and nurture automation that accelerates conversion without manual intervention.
- Create self-serve enablement systems that reduce bespoke work requests.