Senior Marketing Manager - Website Experience & Conversion (Remote First)

Zensurance

Remote regions

US Canada

Salary range

$84,247–$95,219/yr

Benefits

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Website Development & Ownership:

  • Lead the front-end development and performance of the Zensurance marketing site.
  • Drive the modernization of the current WordPress theme.
  • Improve CMS structure to empower content teams.

Conversion Rate Optimization:

  • Use heatmaps to identify drop-off points in the user journey.
  • Design and execute A/B testing to improve funnel efficiency.
  • Recommend high-performing layouts and content sections.

Analytics & Reporting:

  • Serve as the internal expert for GA4, Google Tag Manager, and conversion tracking.
  • Build reporting frameworks that visualize funnel health.
  • Translate complex data into clear recommendations.

Zensurance

Zensurance is redefining commercial insurance for Canadian businesses by providing a digital-first experience. As a leading InsurTech, they combine technology with expertise to deliver tailored insurance solutions. Zensurance values ownership, collaboration, and innovation, fostering a team-oriented culture where people thrive.

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