Lead Content Strategist - B2B US Marketing

Accountabilities:

• Lead the design and execution of comprehensive B2B content strategies aligned with marketing and business objectives
• Develop strategic content plans that support customer journey stages, from awareness to conversion and retention
• Conduct content audits and gap analyses to improve messaging consistency and optimize content performance across channels

Requirements:

• Bachelor’s degree required
• Minimum 8 years of experience in marketing, content strategy, or related fields within a B2B environment
• At least 1 year of experience in a senior or lead-level role , guiding strategic initiatives (direct people management not required)

Experience:

• Demonstrated expertise in content strategy development, planning, and governance
• Experience working in digital and web environments , including strong knowledge of SEO best practices
• Ability to leverage analytics and performance insights to inform content strategy and marketing decisions