Social Media Specialist

Social Content Creation:

• Concept, shoot, and edit original social-first content for LTK's owned channels.
• Turn brand messages, product updates, creator stories, and cultural trends into engaging social content.
• Write clear, platform-appropriate captions, hooks, overlays, and social copy.

Platform Execution:

• Support day-to-day publishing across Instagram, TikTok, LinkedIn, YouTube, and other relevant platforms.
• Adapt content for each platform based on audience expectations and creative best practices.
• Monitor platform trends and cultural moments to identify content opportunities.

Performance & Learning:

• Track content performance and use learnings to improve future creative.
• Help identify which formats, hooks, and topics are resonating with audiences.
• Bring ideas for how to evolve content based on platform insights and audience behavior.

Cross-Functional Collaboration:

• Work closely with PR, brand strategy, integrated marketing, and design teams to support social content needs.
• Collaborate with internal teams to gather information, assets, and campaign context.
• Support the Senior Manager in maintaining social calendars and publishing workflows.