Sr. Paid Media Specialist

Contributes to the creation and leads implementation of bespoke digital media strategies for clients that drive business value and scale. Executes effective digital advertising tactics across platforms without oversight. Accurately and efficiently implements new ads, copy, and campaigns. Executes and maintains tracking parameters with precision. Manages complex, multi-channel budget strategies and regular pacing. Develops compelling data backed narratives for clients. Seeks out projects and initiatives that lead to maximum performance impact. Maintains subject matter expertise in core practice areas while striving to expand skillset. Understands basic CRO and creative performance optimization tactics. Contributes to development and implementation of measurement plans.