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Role:
- Report to SVP of Consumer Marketing as senior individual contributor owning organic and AI-driven discovery.
- Set strategy and standards, prioritize efforts, and partner with brand teams and Product & Technology.
What You’ll Do:
- Grow organic and AI-referred traffic into profitable acquisition channels for each brand.
- Build search roadmaps by brand, managed as one shared backlog.
- Keep sites technically optimized and create playbook for cross-brand improvement.
What You’ll Bring:
- 8+ years SEO experience in ecommerce with track record of growing organic revenue.
- Strong technical skills including Shopify, Google Search Console, GA4.
- Analytical ability to turn data into executive recommendations.
The Digital Stronghold
The Digital Stronghold is home to a portfolio of consumer apparel and accessories brands, offering shared capabilities to help them grow. The company is an equal opportunity employer with a collaborative culture guided by values like 'Own the outcome' and 'Build for the long haul'.