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Social Strategy + Execution:
- Own the organic social media strategy across Instagram, TikTok, and Facebook, including content calendars and posting schedules.
- Align content with product launches, campaigns, and brand initiatives to ensure consistent messaging.
Community + Engagement:
- Build a strong community by engaging with followers, responding to comments, and managing ambassador interactions.
- Grow the Facebook community and drive customer loyalty through active participation and authentic conversations.
Performance + Optimization:
- Track KPIs such as engagement, follower growth, saves, shares, and watch time to measure success.
- Identify trends and test new content angles, hooks, and formats to optimize reach and retention.
Primal Queen
Primal Queen is a fast-growing direct-to-consumer women’s wellness brand that helps women feel strong and empowered through ancestral nutrition and education-first marketing. It is a founder-led company with a collaborative culture focused on building community and driving growth.