Lead the charge in developing high-impact content that resonates with customers, prospects and partners. This person will lead the creation and execution of diverse, full-funnel content that supports revenue goals and enhances our market position. Create and oversee content marketing plans, including content creation, optimization and distribution with an SEO strategy. Conduct market research to identify target audiences and content opportunities (using key providers such as Gartner, Hackett, etc.). Create engaging content across different mediums (e.g., blog posts, whitepapers, case studies, email campaigns, sales collateral, social media updates, videos, etc.). Develop content for the Arkestro website, including continuously assessing website content for conversions. Manage social media presence and engagement. Work with cross-functional teams to establish content request workflows to ensure enablement,success, and consistency across the buyers journey. Ensure consistent brand voice and design across all channels, maintaining a unified and cohesive identity in all marketing materials and communications. Thrive in a fast-paced environment and be ready to wear multiple hats, stepping in to support high-priority initiatives.