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Role Overview:
- Lead influencer strategy for PlayStation in Canada, owning paid creator partnerships and the creator program.
- Drive cultural impact for game launches across YouTube, TikTok, Twitch, and more.
Key Responsibilities:
- Manage creator relationships, budgets, and campaign reporting end-to-end.
- Align global and local teams to integrate creators into broader campaigns.
- Ensure brand safety, compliance, and operational governance.
Qualifications:
- 5+ years in influencer marketing or creator programs.
- Deep fluency in gaming culture and creator ecosystems.
- Strong project management and data literacy skills.
Sony Interactive Entertainment
Sony Interactive Entertainment (SIE) is the company behind the PlayStation brand and a subsidiary of Sony Group Corporation, delivering cutting-edge hardware, network services, and entertainment experiences to over 100 million people. SIE is a dynamic technology company and entertainment leader, home to some of the world's most beloved intellectual properties, with a culture focused on innovation, inclusion, and creativity.