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App Content Strategy & Voice:

  • Define and own the Content Design System and Voice & Tone guidelines for the Xapo mobile application.
  • Audit existing user flows to identify opportunities for enhancement.
  • Collaborate with Legal and Compliance to translate complex regulatory requirements.

UX Writing & Execution:

  • Drive execution of end-to-end content design, crafting microcopy, onboarding flows, error messages and instructional text.
  • Work intimately with Product Managers, Product Designers and Engineering to embed content strategy into the design process.
  • Simplify the complexity of our financial technology products for a non-technical yet financially savvy audience.

Research & Optimisation:

  • Conduct copy testing, sentiment analysis and comprehension research to validate terminology.
  • Partner with the Data and Product teams to analyze drop-off points in conversion funnels.
  • Iterate on copy to improve success rates and Member retention.

Xapo Bank

Xapo Bank aims to provide economic freedom and wealth protection, regardless of location. They are a fully distributed team of over 130 Xapiens working remotely from 30+ countries, committed to changing the way things are done.

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