Senior Manager, Demand Gen Content

Strategy & Innovation:

• Gather and synthesize stakeholder feedback into a strategy and content plan.
• Own the demand gen content roadmap as a living experiment - constantly testing new formats, channels, and approaches.
• Be an idea engine: use AI daily for brainstorming, rapid prototyping, audience research, and identifying content opportunities based on new and existing content.

Execution & Operations:

• Own the production of high-impact anchor content, using AI to compress timelines from weeks to days, being a player/coach with contractors, agencies, and internal stakeholders.
• Build AI-assisted workflows that turn one anchor piece into dozens of channel-specific assets efficiently.
• Establish rapid prototyping to improve time and accuracy of outputs.

Leadership & Influence:

• Partner with Product Marketing on positioning and core story-telling, but challenge them when we need different angles for different audiences.
• Close partnership with Growth and Enterprise program roles on anchor assets for campaigns.
• Collaborate with Performance Marketing to understand what drives pipeline, then rapidly prototype new approaches.