Drive the execution of our analyst relations strategy in partnership with internal stakeholders across product, product marketing, and leadership teams. Craft and execute a comprehensive strategy that focuses on trust management category creation across core analysts/industry influencers covering security and adjacent coverage areas. Lead the creation process of content, presentation, and demos for key analyst reports to illustrate Vantaβs industry leadership and capabilities for all customers, from SMB to enterprises.
Partner with regional marketing and events teams to determine sponsorship and participation at key analyst events and summits. Grow and diversify our thought leadership across trust management, compliance and security via monthly analyst briefings, inquiries, analyst days, and other interactions. Enable sales and marketing teams to leverage analyst insights and recommendations for business growth and help guide product marketing with positioning, messaging, and competitive differentiation. Partner cross-functionally to establish and maintain leadership on review sites including G2, Gartner Peer Insights, and more.