Performance Marketing Manager

The Performance Marketing Manager will build and execute scalable customer acquisition strategies. They will have a deep understanding of digital advertising platforms, audience segmentation, and growth funnels. The manager will stay ahead of the latest trends in performance marketing, actively test new strategies, and consistently leverage data to optimize campaigns for maximum ROI. Responsibilities include developing and optimizing data-driven performance marketing campaigns across paid channels (Google Ads, LinkedIn Ads, Facebook Ads, YouTube, DemandGen, and more), designing and implementing A/B tests, managing day-to-day performance marketing operations, analyzing campaign data, building and scaling demand generation strategies, collaborating with internal teams, developing and maintaining dashboards, staying current on digital marketing best practices, managing relationships with external vendors and platform representatives, implementing audience segmentation and personalization strategies, driving the creation of compelling ad copy, and monitoring competitor activities.